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Inbound links have been, are, and possibly always will be an integral part of the way search engines index websites. As a result, link building is at the very heart of SEO and has become an industry in its own right. However, what would happen if Google were to pull the plug? What if links were removed as a ranking factor entirely?
Far-fetched as it may seem, the value of links have steadily been eroded in recent years. Whether it’s the brand update, which artificially inflated businesses for their own brand name, or one of the many updates to results pages, organic results have taken a bit of a kicking.
Last year marked a big step and saw us rebrand as part of our growth strategy and to ensure we have a solid footing for the future. The rebrand was a massive success and has seen Koozai positioned as a market leader in the digital marketing industry.
One of the most frequently asked questions for any webmaster or search specialist is how long it takes for SEO to be effective. Unfortunately, it’s not as easy as suggesting a specific time frame, as it’s dependent on the client, their industry, what strategies are used and the starting point for the campaign.
As a rule of thumb, SEO, especially white hat SEO, should be a medium to long term strategy. Achieving overnight success is almost impossible; and those who offer you this will often end up jeopardising your site as a result.
Last year I attended the 2011 Content Strategy Forum. Being a relative newbie to SEO and digital marketing, I was eager to learn and understand from speakers and attendees all about their experiences, and in what capacity they were involved in Content Marketing. I was amazed to learn that out of all the people in attendance, few were actually from SEO agencies – in fact I would even go as far to say that out of all the people there, I could have been one of the only SEO Copywriters. Whilst this seemed a little disheartening at the time, it was actually rather enlightening.
As SEO’s we’re all trained to scrutinise numbers and emphasise every gain in those numbers as a big achievement. Focusing on rankings alone, or an improvement in Twitter followers as the main achievement for a month is not enough when developing an effective strategy. Worst of all, obsessing over rankings and statistics can make you blind to the things that really matter – sales, return business and customer opinions.
Push the panic button! Google are going to start cracking down on sites with too much SEO, at least that’s what spokesman extraordinaire Matt Cutts claimed at the SXSW conference last week.
But hold on a minute, what constitutes too much SEO? Is there a maximum keyword density or number of inbound links? Is this the end of the line for optimisation as we know it? Of course not.
Not all businesses are blessed with endless budgets. If you’ve allocated a few hundred pounds to online marketing, or perhaps have one person in-house that deals with all promotional activities, you will always be limited in what you can do. However, even with these financial and personnel restrictions, there’s no reason why you can’t still succeed on the Internet.
StumbleUpon is a hugely popular bookmarking site and can drive a high level of relevant traffic to your site. It’s free to join and it’s also a great place to promote your content. So there’s no excuse for overlooking it as an additional promotional tool.
But how do you go about using StumbleUpon and working towards gaining traffic?
Here are 5 tips to get you on your way:
The internet by nature is a fast growing medium. It’s been rapidly evolving ever since it was first conceived. So it shouldn’t surprise anyone that a relatively young industry such as SEO is also in a constant state of evolution.
SEO constantly evolves– it has been a hot topic in the industry for a while, with SEOMoz adopting the term “inbound marketing” and creating Inbound.org, combined with rumours that will be dropping SEO from their brand, becoming simply Moz. All this hype from certain thought leaders (no names mentioned) have spread like a virus among the industry.