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It’s the end of November and this is usually the time when we all start to see those “Review of the Year” type posts or “My Favourite Google Update in 2012”. So I naturally thought I would think about my review of 2012 to see if there was anything I could add to the mix.
According to the Mayans, and a lot of people who believe in their prophecy, the world is going to end on the 21st of this month. If they are right then this could very well be my last Koozai Blog post ever!
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.
With that in mind, have you ever considered comments as a way of measuring the success of your content?
Whether I’m at a digital marketing conference or trying desperately to generate some small talk with friends of friends, to break the ice I will often ask how they first got started in the industry they are working in. Read more
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
There is a mythical being in the Digital Marketing world. Most of us have encountered him, some may have even heard his voice during a brief one-off phone call but none of us have ever seen or met him.
Any user of Google Analytics will understand the value of knowing what keywords bring in your organic traffic. However, we can no longer ignore the dramatic and unwavering increase in the number of “(not provided)” keywords, making it more difficult than ever to effectively analyse our organic traffic.
In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.
Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails: