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Do you have external links on your site? Links to PDFs? Advertisements for other websites? Ever wondered how many people click on these? Well, as they don’t lead to a page on your site you might assume that you cannot track them, however – you can! And it’s not too tricky to implement either.
Say hello to the recycle bin! After placing a listing on a guest blog site as an experiment, whilst some responses were great, around 80% of the guest blog requests I received went straight in the bin. Mistakes ranged from simple errors, to downright laziness and even potential lawsuits. Today I look at the worst offenders and what they should have done better.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
According to the Mayans, and a lot of people who believe in their prophecy, the world is going to end on the 21st of this month. If they are right then this could very well be my last Koozai Blog post ever!
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.
I was having one of my infrequent spates of (spring) cleaning, going through analytics accounts tidying up stray Views and updating IP exclusions as you do, when it occurred to me that I have amassed quite a library of resources that pretty regularly help my analysis.
It’s the end of November and this is usually the time when we all start to see those “Review of the Year” type posts or “My Favourite Google Update in 2012”. So I naturally thought I would think about my review of 2012 to see if there was anything I could add to the mix.
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone.
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations.