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Our Digital Marketing Blog
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- SEO
- 9th Apr 2013
- 5 Comments
Is The Press Release Really Dead?
When it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time. -
- News
- 8th Apr 2013
- 1 Comment
What Is Google Now And Why Should I Use It?
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- SEO
- 3rd Apr 2013
- 4 Comments
How One Bad Email Can Take Down An Entire Industry
It’s Guest Post Time!Trevin Shirey looks at the importance of checking every email that you send and understanding that each time you hit ‘send’ you are the voice of the entire SEO industry.
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- Brand
- 2nd Apr 2013
- 5 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Social Media
- 28th Mar 2013
- Comment
How To Hold A Successful Twitter Chat With A Hashtag
We recently held our first ever Twitter chat (called #koozchat) and learnt a ton of lessons along the way on what worked well and what didn’t. So as we start planning the 2nd chat I thought I’d put together my thoughts on the good and the bad to help others. -
- News
- 27th Mar 2013
- 1 Comment
The Weird and Wonderful World of SEO Conferences
It’s Guest Post Time!SEO conferences are great places to learn, network and make new friends, which is why Andrew Isidoro has put together this look at what makes SEO conferences so fantastic.
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- Brand
- 26th Mar 2013
- 2 Comments
When a website goes up for sale it’s often difficult to put a true value on the business. Is the business sustainable? Does it have a healthy link profile? How much is the search engine traffic worth? These are all questions which will crop up in the buying process and in this guide we will help you calculate the true worth of a website. -
- Social Media
- 25th Mar 2013
- Comment
Social Gaming – Are You Still Playing?
The mobile web and a smartphone in almost every pocket gave rise to social gaming – casual turn based games played by friends, wherever they may be. Zynga, the company most associated with social games, has had a rollercoaster ride since it was founded. To make matters worse, social games have hit a slump and some fear the bubble has burst, with Zynga diving in the stock market and reporting weak earnings. So is it game over? -
- Paid Search
- 22nd Mar 2013
- 2 Comments
Over 120 Ideas On The Future Of PPC (#koozchat)
A big thank you to everyone who took part in our first ever #koozchat yesterday which looked at the future of PPC including new developments, choosing the right channel and advice for get started with PPC. We had over 120 replies to seven questions and you can see a list of who took part at the end of this post.
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