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If you’re an ecommerce retailer and you aren’t already using Product Listing Ads, now is the time to start! Advertisers increased spend on PLAs by almost 300% in 2013, and this growth is not set to slow down any time soon!
Or, if you say something enough times you start to believe it.
If you are in the Digital Marketing industry then you will have read more than your fair share of “SEO Is Dead” articles and blog posts.
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today I’m going to look at how your archives could cost you a lot of money.
This year’s TFM&A is filled with creative talks from some of the most sought-after industry leaders; but don’t worry if couldn’t make it, as we’ve sent two of our top Content Marketing Executives, Harry Gardiner and John Waghorn, along to report back with all the info from day one of this innovative event.
When Google launched AdWords Enhanced Campaigns they gave us a range of new ways to target users by device, time and location. In fact, their new targeting features place less emphasis on the keyword and more focus on the audience.
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday.
Film marketing has advanced in leaps and bounds in the last few decades. Promoters now have a wealth of exciting and versatile tools at their disposable when it comes to generating interest in their new feature.
There’s a lot of Content Marketers who advocate content repurposing, and rightly so; it’s a great way of being resourceful and getting more out of your content. To make the most of everything you create I’ve compiled my best practice tips.