Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Our Digital Marketing Blog
-
- Analytics
- 12th Apr 2013
- 3 Comments
Turning Google Analytics into a Webmaster's Tool Box (#brightonseo April 2013)
Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper. -
- SEO
- 11th Apr 2013
- 15 Comments
Why I Don’t Care About You: Common Errors With About Us Pages
A well-crafted About Us page can be the difference between a website that resonates with its audience and one that misses the mark completely.In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.
-
- Social Media
- 10th Apr 2013
- Comment
How Job Seekers And Employers Are Connecting Online (Infographic)
It’s Guest Post Time!There’s no denying the role that social media can play in helping you find your next job or the ideal candidate for a role. The below Infographic from Onlinecolleges.com shows some of the key developments including that 92% of employers have used social media for recruitment.
-
- SEO
- 9th Apr 2013
- 5 Comments
Is The Press Release Really Dead?
When it comes to content, there are a number of ways to generate links back to your site. Although this is obviously one of the primary functions of SEO, in order to help your site gain better rankings in the search pages, these methods have naturally and inevitably evolved over time. -
- News
- 8th Apr 2013
- 1 Comment
What Is Google Now And Why Should I Use It?
Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today. -
- Brand
- 5th Apr 2013
- 2 Comments
Marketing Advice For A New Website: Starting From The Ground Up
It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion. If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. -
- Analytics
- 4th Apr 2013
- 10 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- SEO
- 3rd Apr 2013
- 4 Comments
How One Bad Email Can Take Down An Entire Industry
It’s Guest Post Time!Trevin Shirey looks at the importance of checking every email that you send and understanding that each time you hit ‘send’ you are the voice of the entire SEO industry.
-
- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Social Media
- 28th Mar 2013
- Comment
How To Hold A Successful Twitter Chat With A Hashtag
We recently held our first ever Twitter chat (called #koozchat) and learnt a ton of lessons along the way on what worked well and what didn’t. So as we start planning the 2nd chat I thought I’d put together my thoughts on the good and the bad to help others. -
- News
- 27th Mar 2013
- 1 Comment
The Weird and Wonderful World of SEO Conferences
It’s Guest Post Time!SEO conferences are great places to learn, network and make new friends, which is why Andrew Isidoro has put together this look at what makes SEO conferences so fantastic.
