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Our Digital Marketing Blog
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- Paid Search
- 18th Apr 2013
- Comment
Your AdWords Enhanced Campaigns Questions Answered
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then! -
- Paid Search
- 3rd Jan 2012
- 6 Comments
Can Competitors Use My Brand Name in AdWords?
Is a competitor bidding on your brand name in Google AdWords? Or using your brand name in their ad text? Read more
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- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions. -
- Brand
- 7th Mar 2013
- 14 Comments
How To Start Getting Reviews From Your Customers
Reviews offer customers a way to find whether a product or service is worth buying or not. I personally always check for reviews online before purchasing a product or service, especially if it’s an expensive one and research confirm that I’m not alone; A Local Consumer Review (2012) study showed that for a staggering 72% of people, online reviews are as valuable as personal recommendations. -
- Analytics
- 26th Jul 2011
- 5 Comments
First Click v. Last Click Attribution in Google Analytics and AdWords
There is a fundamental difference in the way that Google Analytics and AdWords report traffic mediums and which mediums lead to conversions; one of reasons why the numbers will always vary. Read more -
- SEO
- 14th May 2013
- 2 Comments
Big List Of Google Webmaster Resources
Unless you’ve been living like its 2005, you should be aware that the first role of doing SEO is to make sure your website complies with Google’s Webmaster Guidelines. If it is not in line with these guidelines then you can expect to see some issues with its indexation and visibility in the Google search results. -
- Social Media
- 12th Mar 2012
- 5 Comments
How To Use Schema.org Markup for Your Videos
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
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- Analytics
- 19th Oct 2012
- 8 Comments
Top Ten Best Web Analytics Resources
I’m going to share my top analytics resources with you to help you find valuable sources of web analytics information. These relate to both Google Analytics and web analytics in general.I’m sure everyone has their favourite resources for the areas they work in, but sometimes it’s hard to find new ones that you know you can trust. The lists below are the websites or people I read and use most often. I’ve also included a link to a post on each site so that you can quickly see what they are like and decide whether to bookmark them straight away. Read more
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- News
- 15th May 2013
- 1 Comment
Over 240 Tips From Day One of #SMX London 2013
If you couldn’t make it to SMX London today, missed a session or just want a recap for all of the talks we’ve compiled our top tips from everything below. Myself and Anna Lewis attended all of the sessions so we hope you enjoy our write-up. You can also find slides from both our SMX talks on Koozai.com tomorrow. -
- Paid Search
- 20th Mar 2013
- 2 Comments
Over 100 Game Changing PPC Strategies From 12 Experts
For the centrepiece of our focus on PPC we asked some of the leading agencies, brands and tool providers to talk about what PPC means in 2013 including hot topics such as Automation, multiple country strategies, mobile optimisation and designing the perfect PPC advert. We also end with a look at how people can get started in PPC, so whether you are a seasoned expert or want a new online marketing strategy you will learn something new. -
- Analytics
- 14th Sep 2012
- 15 Comments
#BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes
As this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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