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Our Digital Marketing Blog

  • Graeme Benge
    The Koozai Guide To Using Crazy Egg

    CrazyEggCrazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai to help make sense of user conversion and engagement behaviour. We love it, so much so, we’ve put together this handy guide to using it.

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  • Tom Howlett
    Meta Tags for SEO - Best Practices Guide

    Meta TagsMeta Tags are elements used on every page of a website to provide information related to the website and the individual pages of the website. Here are some common Meta tags:

    1)      <title>The Title of the Page</title>

    2)      <meta name=”description” content=”Description of page” />

    3)      <meta name=”keywords” content=”Keywords related to page” />

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  • Emma North
    Clicks But No Conversions – Where You’re Going Wrong

    Paying Online With Credit CardGoogle AdWords is a tried and tested method of getting qualified leads to a website. So when you invest heavily into the advertising platform and fail to achieve conversions, it can be incredibly disappointing and frustrating.

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  • Anna Lewis
    Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply

    Google Analytics Important ReportsEver found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!

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  • Anna Lewis
    Getting Started Guide to Google Tag Manager for Google Analytics

    Google Tag ManagerWith a number of advancements in Google Analytics technology recently, I wanted to write this post to bring together how you can make the most of some of these new and exciting features through a simple implementation guide.

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  • Lenka Istvanova
    The Anatomy Of A Perfect Blog Post That Gets Results

    Content MarketingContent is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.

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