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Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more
Web designers and SEOs don’t always see eye-to-eye, which is why Ade Lewis from Teapot Creative takes a look at what the two disciplines can learn from each other. Can’t we all just get along?
With over 120 amazing volunteers (and you!) I’m attempting to reach the Amazon Top 100 with the digital version of my book “Free Stuff Everyday”. We hope to explore the power of crowd sourced viral marketing and to see if a self published author can reach the Amazon charts with a little help from his friends.
Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.
For many business owners, making a steady profit is the main focus when it comes to paid search campaigns, but it can always be improved upon. Be it with more profitable investments or cutting the costs of current ones to increase the margin.
Say hello to the recycle bin! After placing a listing on a guest blog site as an experiment, whilst some responses were great, around 80% of the guest blog requests I received went straight in the bin. Mistakes ranged from simple errors, to downright laziness and even potential lawsuits. Today I look at the worst offenders and what they should have done better.
Us English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by.
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.
Content is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.