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Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier. Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way.
This year’s Content Marketing Show takes place at London’s Logan Hall and features sixteen talks that cover a variety of hot topics including strategy, personas and creating content for social. We will be updating this post throughout the day with key takeaways from each of the talks, so be sure to check back.
Back in 2012 Google announced an overhaul to its traditional analytics solution. With Universal Analytics, Google was moving from tracking page views to user sessions. Our very own Gemma gave us the low down on how Universal Analytics was going to help us track users (anonymously) as opposed to visit sessions, so let’s now look at how the upgrade can be done.
Whether you want improved rankings, better brand awareness on social media, or just to improve the way people see your company, building a strong brand is an incredibly valuable way to shift the way you perform online. In this blog post I’ve compiled six of our best videos on brand building, monitoring, protecting and promoting.
I am pleased to announce that as part of our continued growth at Koozai, Robert Barrett has joined the company as Managing Director.
Robert is not completely new to Koozai, he has played a crucial behind the scenes role in the early stages of our history, helping advise on technology issues and management strategies. Robert’s prior experience with the company sets him up perfectly to oversee the day-to-day running of the business.
When you hear the term ‘content marketing’, you might just think it’s a web-based strategy, needed for SEO and not a lot else. You’d be wrong. Content marketing, for me at least, can and most certainly does exist beyond the keyboard. I’d tie it in with print, and to some degree offline advertising too. Your leaflets, posters, as well as print, radio and TV ads are all forms of content.
Can a fish drown? Where are my kidneys? Timeless questions that we have all asked Google. Okay just me then. But a significant number of people have searched these terms – and as a result, Google Autocomplete will expand your search box to show you search suggestions like these.
We’re back at the SearchLove conference with nine more talks covering everything from storytelling to mobile optimisation, persuasive web design to winning fans. We’ll be updating this post throughout the day with each of the talks so be sure to check back later.