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Our Digital Marketing Blog
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- Analytics
- 2nd Jul 2012
- 17 Comments
Top 15 Most Useful Advanced Segments in Google Analytics
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more -
- SEO
- 12th Dec 2011
- 6 Comments
A List of 100 Free Directories
Free directories are still a good way of building links to your website. There are some good quality free and paid directories out there, here we have listed 100 free directories that tend to actively review and accept submissions. We know it is frustrating when the ones you find are low quality and rarely or never review the submissions.Please note that some of these may not be applicable for your business whether they are industry specific, missing a related category or country specific. However, this should give you a few ideas and hopefully a number of decent links too. Read more
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- Analytics
- 21st Dec 2012
- 5 Comments
Top 10 Most Important Google Analytics Reports – Keyword Rankings Need Not Apply
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports! -
- Social Media
- 3rd Feb 2012
- 5 Comments
28 Video Sharing Sites To Upload Your MegaUpload Content To (Provided You Can Get It Back)
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting. -
- Analytics
- 20th Jun 2013
- 3 Comments
Google Analytics and Cookies - The Complete Guide
It is likely, whether you are in the industry or not, you have heard the term ‘cookie’ thrown around here and there – And unfortunately I don’t mean the chocolate chip kind. A cookie is a small text file which is stored in your browser as a means of giving memory to browsers and servers. -
- SEO
- 1st Aug 2011
- 20 Comments
How to Create a Video Sitemap for Embedded YouTube Videos (without using linkedtube.com)
I recently came across no easy explanation on how to create a Google Video Sitemap for your website when you are using YouTube as your video host. Read more -
- Paid Search
- 10th Jul 2012
- 16 Comments
Cracking Examples of Effective Remarketing and How to Compete
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers. -
- Analytics
- 3rd May 2011
- 3 Comments
Understanding Basic Google Analytics Terminology
This post is for people just starting to use Google Analytics, to take you through what you see and explain some terms that you may not have heard of if you’ve not used Google Analytics before. Some things make complete sense and others look like they make sense but are actually slightly different to what you expect.
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- Analytics
- 4th Apr 2013
- 14 Comments
What Is Universal Analytics And Why Is It So Awesome?
For many years now digital marketers, such as myself, have relied upon data from Google Analytics to help us understand the activity on our websites. The limitation with this is Google Analytics offers visit centric data meaning, that upon returning to our website, user interaction is tracked as a new visit… Enter Universal Analytics – A new technology within Google Analytics which allows us to track interaction on a website from a user centric approach. -
- SEO
- 12th Feb 2013
- 30 Comments
How To Recover From A Google Ranking Penalty
This guide is intended as a first point of reference for site owners who have suffered a Google ranking penalty or suspect they may be victims of algorithm updates. By working through the three steps below, you will be taking the first tentative steps in restoring your site’s lost value and getting your site back to its previous ranking glory.
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- Brand
- 2nd Apr 2013
- 6 Comments
The Power Of Product Descriptions And How To Write Them
Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions.
