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Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.
The architecture of a website is an integral part of creating a quality site that is user and search engine friendly. You should consider the architecture from the very beginning, identifying how the user and search engine will navigate your pages. Users want a clean, simple to use interface and to be able to easily find what they are looking for. Search engines like to experience concise and well structured code, a clear navigation and pages where the subject is easily identifiable. Read more
Writer’s block can be a royal pain.
Beginning your work with full gusto only to find yourself stuck after the first sentence is infuriating, but what’s worse is staring at a blank page for what seems like an eternity, willing ideas to appear from somewhere.
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
London Fashion Week has just finished and I can’t think of a better excuse to take a look at SEO for fashion ecommerce websites. Although many standard SEO practices apply to fashion ecommerce websites, there are some particular tactics that are important or work well for these kind of websites.
Ever found yourself wondering where to go in Google Analytics? There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s a key part of any paid search strategy.