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Launched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS service. But, all is not rosy for Feedburner…
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play!
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
As a business owner, it’s likely that you use Google Analytics to track data on your website. Whilst Google Analytics is a fantastically useful tool, there is one area that can cause inaccuracies – the use of sampled data. Find out what this could mean for your website and business.
There are no shortage of places to create content. From different platforms for your own website like WordPress and Tumblr, to guest blogging and more. Whilst some may have assumed that Medium is just another imitator, in this post I’m going to explain what makes Medium different and how it represents a fantastic early opportunity to get your content seen.
Every blog is broken in some way.
Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines.
Believe it or not, women play an important role in the buying process, as we make up a majority of overall home and business expenditure. In fact, we are no longer a niche market that you can simply target by adding some pink and red colours to the campaign. In other words, your campaigns must be made and designed for women. Read more
Google AdWords is a great way to get traffic into your website quickly without the longer process of search engine optimisation. By using a strong, targeted AdWords PPC campaign, you can have qualified leads visiting your site in a matter of hours.
Over the past 12 months I have seen remarketing grow significantly and the campaigns have been extremely creative and effective. It is surprisingly cost-effective when compared to other forms of display advertising making it very appealing for advertisers.