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  • Anna Lewis
    What Does Bounce Rate Mean and Why is it Important?

    Bouncing BallGoogle Analytics can be confusing to the untrained eye, however the majority of it is all very straight forward once you get the hang of the terminology and data available. One of the most common stumbling blocks is understanding what Bounce Rate means, as it’s reported widely throughout Google Analytics. This post will take you through what Bounce Rate is, what is a good bounce rate and how to improve your bounce rate.

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  • Anna Lewis
    #BrightonSEO Quickfire Analytics – 7 Freebies in 7 Minutes

    Anna Lewis Brighton SEO TalkAs this post goes live, I am talking at BrightonSEO. It’s the end of the day, there have been many fantastic talks so far, the sun is setting over a beautiful horizon, the people of Brighton are moving from work to bar… I’m getting off topic!

    This post covers everything I talked about and probably has more detail than the talk itself. I’ve even included links to 11 custom reports or dashboards that you can use yourself. Yes, I really am that kind (sometimes)!
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  • Oliver Ewbank
    How to Optimise a One Page Parallax Scrolling Website

    One Page Website2013 has seen a surge in the popularity of single page websites. More and more people are opting for a single page design with a parallax scrolling effect. Will this harm your site’s SEO? Can you still achieve premium rankings? How do you optimise a domain that only has one page?

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  • Gemma Holloway
    Google Analytics and Cookies - The Complete Guide

    Cookie DataIt is likely, whether you are in the industry or not, you have heard the term ‘cookie’ thrown around here and there – And unfortunately I don’t mean the chocolate chip kind.  A cookie is a small text file which is stored in your browser as a means of giving memory to browsers and servers.

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  • Gemma Holloway
    The Business Benefits of Google Analytics

    Business Benefits

    Google Analytics doesn’t just provide you with website insights, it’s incredibly valuable to the commercial success of your business. From marketing campaign optimisation through to budget allocation, let’s take a look at how Google Analytics can benefit your business.

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