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Our Digital Marketing Blog
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- SEO
- 11th Jul 2012
- 19 Comments
How To Do International SEO When You Don't Speak The Language
It’s Guest Post TimeAleyda Solis literally talks the talk when it comes to SEO in different languages, having given SEO talks in both English and Spanish. Today she explores the challenges of optimising websites when you don’t know the language, with six ways to bridge the language barrier.
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- Analytics
- 17th Sep 2012
- 18 Comments
24 Moans About Web Design & Usability From a Grumpy SEO
Us English love a good moan; the weather’s too hot, the weather’s too cold, summer’s over already, the banks have ruined the economy, etc. I confess I also partake in a good old whinge on an increasingly frequent basis as the years tick by. -
- SEO
- 11th Dec 2012
- 18 Comments
21.12.12 - What If The Internet Ended On 21st December?
According to the Mayans, and a lot of people who believe in their prophecy, the world is going to end on the 21st of this month. If they are right then this could very well be my last Koozai Blog post ever! -
- SEO
- 16th Feb 2012
- 17 Comments
How did you Get Started with SEO or Digital Marketing?
Whether I’m at a digital marketing conference or trying desperately to generate some small talk with friends of friends, to break the ice I will often ask how they first got started in the industry they are working in. Read more -
- Analytics
- 2nd Jul 2012
- 17 Comments
Top 15 Most Useful Advanced Segments in Google Analytics
Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too. Read more -
- SEO
- 16th Jul 2012
- 17 Comments
Why That Mystery Mate Can't Do SEO
There is a mythical being in the Digital Marketing world. Most of us have encountered him, some may have even heard his voice during a brief one-off phone call but none of us have ever seen or met him. -
- SEO
- 27th Nov 2012
- 17 Comments
Why Do Site Owners Continue To Ignore Google?
It’s the end of November and this is usually the time when we all start to see those “Review of the Year” type posts or “My Favourite Google Update in 2012”. So I naturally thought I would think about my review of 2012 to see if there was anything I could add to the mix. -
- Brand
- 9th Jan 2013
- 17 Comments
Which Business Book Should You Read Next? (Interactive Infographic)
In our biggest Infographic ever we look at over 65 books that have inspired and helped the Koozai team. Covering all the key digital marketing disciplines – SEO, PPC, Analytics, Content Marketing, Branding and Social Media as well as topics including Psychology, Web Theory and Personal Development, there’s an amazing book here for everyone. -
- SEO
- 26th Apr 2013
- 17 Comments
Guaranteed Number One Rankings in 48 Hours and Other Lies From Scammers
Picture the scene;Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:
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Do You Suspect Click Fraud? Here's a Simple Solution...
We recently had reason to suspect that one of our client’s Pay per Click campaigns was being targeted by one of their competitors. We suspected that they were clicking the ads to try and use up the daily budget early in the day. The trouble was how to identify who was clicking the Ads. Read more
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- Social Media
- 10th Feb 2012
- 16 Comments
How to Build and Setup a Video Studio
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
