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Rel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.
Discount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?
Today I presented at On The Edge Bristol on the subject of Remarketing in 2014. A lot has changed with AdWords in recent years, especially the moving focus away from keywords and towards marketing to specific people and audiences. Below I’ve compiled all you need to know to get started with Remarketing and why it’s a key part of any paid search strategy.
Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?
Choosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.
Over the last two years there has been a significant increase in the number of manual penalties issued by Google. Signalled by a message in Webmaster Tools, these notices of manual spam action are much feared by webmasters who understand the potential damaging impact this action can have on search engine rankings and website traffic. But what do these messages really mean for your website and rankings?
Over the past few years, reactive communications have become more and more popular within the digital space; particularly so with the explosion of social and mobile media. But what can this do for your business?
Today we’re proud to announce the launch of the Koozai Business Book Finder, a free resource that will help you find the ideal book to help with any aspect of your marketing. Within five seconds and by answering two short questions it will find the ideal business book for you and explain why you should give it a read.
If you expect your content to go viral or at least get the traffic you want without doing anything apart from pressing the ‘Publish’ button, you’re wrong. There are many ways to help people find your content – social media is the preferred method, but bookmarking is still useful, if used correctly.
Imagine if you could tailor your search campaigns to bid more (or less) for people who have already visited a particular page on your website? Or only target search campaigns to users who have already visited your site and who are searching with the keywords you are targeting? Remarketing Lists for Search Ads (RLSAs) make this possible.