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For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.
However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?
This month I want to talk about how Traditional Brands can and actually are investing in digital media and services, not just their own websites. With the boom in online shopping and digital media as a whole, how do existing offline brands get involved? I believe they should all be making an effort to get a piece of the digital market in order to attempt to survive the downturn we are seeing in High Street shopping and services.
Today at the 2nd ever ionSearch event I spoke about why although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides I picked apart the reasons we love tools and highlighted lots of ways to make you more creative and work smarter.
I had the great pleasure of visiting the ionSearch conference today, hosted in the wonderful city of Leeds. This two day conference showcases the very best in search from around the globe, and I decided to share some of the great tips I’ve learned so far.
This post answers all of your AdWords Enhanced Campaigns questions so that you can confidently know what to expect when you upgrade to them. The questions in this post are based on the most common questions I hear from clients and those who will be working on Enhanced Campaigns, so there should be something useful in this post for anyone who will soon be making the switch. All AdWords campaigns will automatically be switched to Enhanced Campaigns from July 22nd 2013 so make sure you learn about the new system before then!
Over the last year and a half we’ve put together over 100 free digital marketing videos on everything from Analytics to SEO, PPC to Social, Content to Brand Management. To celebrate reaching over 200,000 views of those videos we’ve compiled ten videos that you may have missed which provide insights in to recent marketing developments.
Have you ever fantasised that you could fly? Ever wanted to be able to teleport somewhere in the blink of an eye? How badly have you wanted to be able to read people’s minds? I know that I’ve long dreamt of having all these powers, and more. That’s partly what led me to creating this infographic, detailing the Superheroes (And Villains, because where there’s good there must be evil) of SEO.
There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.
Today, was the first BrightonSEO of 2013 and half the Koozai team were there to support one of the biggest search marketing conferences in the UK. This year, BrightonSEO was run over three separate tracks meaning that attendees get the opportunity to choose between 38 sessions and 42 speakers… what a choice!
Today at BrightonSEO (the fastest growing SEO conference in the UK) I am giving a talk on turning Google Analytics in to a Webmaster’s Tool Box. This post is here to cover everything that I’m talking about to make sure no one misses a tip! I’ve also included all the links in the slides to give you quick and easy access to Google Analytics Dashboards and a CRO Whitepaper.
In this post I suggest some best practices and also show some examples of About Us pages that hit the mark.