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Top brands are constantly striving for a perfect page one when people search for them by name. This means no negative reviews or bad press and complete domination in the SERPs for brand related searches. But how can this be achieved?
At Koozai we love SEO and PPC and have been using both channels on a mixture of clients for over eight years, yet we’re often asked which is better. With SEO and PPC sometimes seen as natural enemies we thought it would be helpful to pit the two against each other and see which is right for different scenarios.
A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
Sometimes we find AdWords tips that aren’t quite detailed enough to make stand alone posts but are game changers nonetheless and well worth sharing. This post celebrates these AdWords features that are often missed out including everything from the Top Movers report, to shared budgets and IP Blocking.
‘At least give it a go!’ – A statement you probably heard during your first year of school and have continued to hear throughout life. After all we learn best from trying and failing right? The idea of at least trying something has been drilled into us since the early ages by teachers, parents and other figures of authority. But is this always the best way to approach things?
Koozai are extremely proud to announce that after travelling to London last night for the third annual UK Search Awards, we picked up the award for Best Blog, for all the hard work and effort we have put into our TV channel and digital marketing blog on Koozai.com.
Google’s manual spam penalties have become a real problem for webmasters in the last two years, with thousands of websites seeing their pages or entire site drop out of the search engine rankings altogether.