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Our Digital Marketing Blog

  • Jamie Hallitt
    Digital Marketing: Short Term Profit vs Long Term Growth

     04-04-2014 10-44-57In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets to eat rather than one.

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  • Ali Moghadam
    Why Your Business Should Use Google Trends

    Google SearchAnyone can tell you that Google Trends is not a perfect prediction of the future, but when it comes to making smart business choices it’s a tool that can deliver more for free in 20 minutes than years of surveying and research can.

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  • Mike Essex
    The Five Biggest Pitfalls That Hold Blogs Back

    Blog PitfallsEvery blog is broken in some way.

    Once you accept that, it’s easier to make amends and to reshape your blog into something that drives conversions, attracts the right audience and ranks well in search engines.

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  • Graeme Benge
    #Measurecamp IV - Transfer Of Knowledge

    Website Seo And Analytics IconsSaturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.

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  • Oliver Ewbank
    Why You Should Market in the Moment

    TwitterReal time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?

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  • James Perrin
    What Digital Marketing Integration Means For Your Business

    IntegrationThe modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.

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  • Mike Essex
    37 Key Digital Trends And Insights To Consider

    exciting-opportunity2The teams at Adobe and Econsultancy have created an excellent round-up of digital trends for 2014 based on research carried out across 2,500 global respondents. We’ve compiled some of the key data below as well as the complete Infographic – check it out.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • John Waghorn
    The Business Benefits of Using Rel Author

    Rel AuthorRel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.

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  • Laura Phillips
    Should I Use A Discount Site To Promote My Business?

    Grunge StampDiscount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?

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