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Our Digital Marketing Blog

  • Graeme Benge
    #Measurecamp IV - Transfer Of Knowledge

    Website Seo And Analytics IconsSaturday saw close to 200 digital analysts converge on Pimlico, London all in the name of knowledge transfer. Measurecamp has gained a cult reputation amongst the digital marketing world for its small, informal unconference characteristics that set it apart from the other events in the digital marketing conference calendar.

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  • Oliver Ewbank
    Why You Should Market in the Moment

    TwitterReal time marketing is the latest craze to hit the digital world. Brands are jumping on current events as they unfold while reaping the rewards of interacting with their target audience. Tube strikes, Oscar selfies and football transfers have all been successfully exploited by brands ready to market in the moment. So what are the best platforms for real time marketing, and is it cost effective?

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  • James Perrin
    What Digital Marketing Integration Means For Your Business

    IntegrationThe modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at today.

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  • Mike Essex
    37 Key Digital Trends And Insights To Consider

    exciting-opportunity2The teams at Adobe and Econsultancy have created an excellent round-up of digital trends for 2014 based on research carried out across 2,500 global respondents. We’ve compiled some of the key data below as well as the complete Infographic – check it out.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • John Waghorn
    The Business Benefits of Using Rel Author

    Rel AuthorRel author is a great way to build your reputation as a credible author within your field, become a trusted voice within your industry, and get your content seen within the SERPs. Not a bad thing when it comes to Content Marketing and SEO.

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  • Laura Phillips
    Should I Use A Discount Site To Promote My Business?

    Grunge StampDiscount sites offer their service to just about any and every trade under the sun. Everyone loves a bargain, and these companies have cleverly capitalised on this; offering deals on all manner of products and services for sometimes more than a 70% reduction, while taking their slice of the pie as the middle man. But what do they really mean for your business?

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  • Harry Gardiner
    Shoestring Marketing Tips Taken From Independent Films

    Piggy BankLast month I looked at how the marketing behind big budget cinema releases can inspire your own brand’s content plans, but this month I want to bring things back down to earth.

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  • Graeme Benge
    Why Integration Is Key: Digital Marketing Versus Offline Marketing

    bigstock-Business-concept-Integration--53194183Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing?

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  • Dean Marsden
    Redesigning Your Website? Think About Conversions!

    Rebuilding a WebsiteChoosing to redesign your website isn’t a decision you should just make because you feel it needs to be updated. Many of your visitors may be put off by the change, so it’s important to make the redesign worthwhile – and that means having conversions at the forefront of your mind.

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