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Our Digital Marketing Blog

  • Mike Essex
    When Did We Become The Bad Guys?

    Globe In HandHi, I’m Mike. I work in Internet Marketing, I’ve never scammed anyone and never plan to. I’m proud of my industry, so why does the web want you to hate us?

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  • Mike Essex
    94 Easy Ways to Learn SEO (Interactive Infographic)

    We asked the SEO community for their favourite online resources to learn SEO and these are the books, conferences, blogs and tips that came up most frequently. Read more

  • Mike Essex
    Am I Still An SEO If….?

    Identity Confusion The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more?

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  • Mike Essex
    Shave It Like the Movers and Shakers (Nominations)

    Shave It Like the Movers and ShakersThe Koozai Team commence their Movember campaign for charity tomorrow and during that time we also want to pay tribute to the people in marketing who have brilliant beards, marvellous moustaches and who make facial hair a work of art. Read more

  • Mike Essex
    How SEO Killed Online Reviews

    GravestoneFrom fake reviews to boost rankings, to early reviews on unreleased products, the desire to rank well and get in there first has led to a drastic decline in the quality of online reviews. We investigate this worrying trend.

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  • Samantha Noble
    Funny Job Interview Stories From Across the Digital Industry

    bigstock-Looking for a JobOver the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!

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  • Chris Simmance
    Technical Tips To Avoid A Duplicate Content Penalty

    Content DuplicationSince Google’s most recent Panda algorithm updates they have become more adept at penalising sites where the quality and quantity of content is poor. This has been evident more so on minimalist sites that provide more rich images than content, but has also affected sites that have limited content for the user above the fold of the page.

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  • Chris Simmance
    The Best SEO & PPC Jokes

    ClownsWho says SEO isn’t fun?… Well a few people I suppose…. But what do they know! After winning Sitevisibility’s Brighton SEO joke competition I thought I would share some of the SEO & PPC related jokes I have come up with over the last few months. A few of the team also got involved with their own jokes. Some of these are hilarious…Others, not so much; but nonetheless I’m sharing them. Feel free to use the ‘Tweet This’ button to share them too!.. Even the bad ones!

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