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From fake reviews to boost rankings, to early reviews on unreleased products, the desire to rank well and get in there first has led to a drastic decline in the quality of online reviews. We investigate this worrying trend.
Over the past few years I have interviewed a lot of individuals for digital marketing related roles including SEO, PPC, Social, Analytics and Content. A lot of the time, interviews run pretty smoothly and you get an idea of how the interview is going to pan out right from the very start. However, there have been some occasions where I have interviewed people and some of the things they come out with are shocking!
We asked the SEO community for their favourite online resources to learn SEO and these are the books, conferences, blogs and tips that came up most frequently. Read more
That’s how many people helped me when all I did was ask. Friends, family, colleagues and even people I had never met all pledged their time to help with a challenge. This speaks volumes about the power of people, and how by asking for help, you can achieve amazing things.
It’s Guest Post Time!
Web designers and SEOs don’t always see eye-to-eye, which is why Ade Lewis from Teapot Creative takes a look at what the two disciplines can learn from each other. Can’t we all just get along?
Since Google’s most recent Panda algorithm updates they have become more adept at penalising sites where the quality and quantity of content is poor. This has been evident more so on minimalist sites that provide more rich images than content, but has also affected sites that have limited content for the user above the fold of the page.
With over 120 amazing volunteers (and you!) I’m attempting to reach the Amazon Top 100 with the digital version of my book “Free Stuff Everyday”. We hope to explore the power of crowd sourced viral marketing and to see if a self published author can reach the Amazon charts with a little help from his friends.
Say hello to the recycle bin! After placing a listing on MyBlogGuest as an experiment, whilst some responses were great, around 80% of the guest blog requests I received went straight in the bin. Mistakes ranged from simple errors, to downright laziness and even potential lawsuits. Today I look at the worst offenders and what they should have done better.