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Our Digital Marketing Blog
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- Analytics
- 7th May 2013
- 2 Comments
UTM Parameters Explained With Practical Examples
When running an online marketing campaign it is highly likely you will distribute various pieces of marketing material in many places across the web. Let’s say you place display ads of various sizes on a range of websites, place a feature about your product in your monthly newsletter and place an article and advert in the newsletter of an online industry magazine. Whilst it is easy to determine which channel is bringing in more traffic to your landing page (let’s say email drives more traffic than advertising), how do you determine which newsletter is more effective? Yours or the online magazines? Or what banner size is most effective? This is where UTM parameters come in to play! -
- Paid Search
- 3rd May 2013
- Comment
Display Advertising on Google AdWords: A Step-by-Step Guide
The Google Display Network (GDN) is responsible for 20% of all AdWords traffic, and it is an ever-growing advertising platform. In the US alone, the GDN reaches 92% of all Internet users. This post will guide you step-by-step through the different kinds of display targeting and how to set up your display campaigns. It will also cover some basic optimisation tips so you can make sure you’re getting the most out of Google AdWords Display Advertising. -
- SEO
- 2nd May 2013
- 4 Comments
How To Create An Effective 404 Error Page
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you. -
- SEO
- 1st May 2013
- 8 Comments
14 SEOs Reveal Their All Time Favourite Tools
With so many SEO tools that come and go, what are the tools that have stood the test of time and are still being used today? We asked the Koozai team to tell us which tools they still love with all their hearts and why they love them. We also want to hear all about your favourite tools in the comments. -
- Paid Search
- 30th Apr 2013
- 1 Comment
Why Paid Search Isn't Just For Big Budgets (Plus 9 AdWords Alternatives)
I like big budgets and I cannot lie but when a client walks in with an itty bitty budget I get intrigued. Because paid search isn’t just for huge budgets and nor is it is case that those who spend the most get the best results. So in this slide deck, which I presented at On The Edge, I look at why Paid Search is for any budget not just the big ones. -
- SEO
- 30th Apr 2013
- 4 Comments
What Radio Can Teach Us About Content Marketing
Bear with me on this one. For decades, radio stations all over the world have had to create programmes and schedules dedicated at bringing in listeners; and at the heart of it is good quality content, albeit, content over the airwaves. So what can Content Marketers learn from the world of radio, if anything? -
- SEO
- 29th Apr 2013
- 9 Comments
14 Essential Characteristics For The Modern SEO Professional
In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign. -
- SEO
- 26th Apr 2013
- 17 Comments
Guaranteed Number One Rankings in 48 Hours and Other Lies From Scammers
Picture the scene;Spring is here, the sun is finally out, the evenings are light again and birds are singing. I’ve had a great day at work. The kids come running up to me as I walk through the front door, pleased to see me, gagging to share the news of their day with me. The dog brings me my slippers*. Dinner is on and it smells amazing. The footie is on the TV. That evening all is perfect and I sit down to quickly read my emails:
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- Brand
- 25th Apr 2013
- 4 Comments
Customer Feedback Attack - Why Your Business Needs Criticism
Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset. -
- Paid Search
- 24th Apr 2013
- Comment
26 Creative Ways To Split Test PPC Adverts (With 8 Bonus Ideas)
It’s Guest Post Time!Testing is a fundamental part of PPC advertising, especially if you want to discover new ways to save money on your adverts and improve your Click through Rate. If you’ve always wondered what types of test you can try then today’s infographic from Avalaunch Media is a fantastic place to start.
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- Analytics
- 23rd Apr 2013
- 2 Comments
Why Landing Page Analysis Is The New Rank Tracking
For as long as the industry has existed, SEOs have been hung up on search engine rankings, with keyword tracking and position monitoring being regular website health checks. Most SEOs use automated software to check the rankings of websites for key search terms and use fluctuations in positions as a key indicator of performance.However, is this really the best indication of performance in organic search? What does it really mean if you’re ranking first for “fast food restaurant” and second for “really tasty burgers” if your audience is just searching for “McDonalds”?
