Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
Map out your sales funnel to see where the weaknesses is: it could be your checkout page rather than the landing page itself
Survey your customers to ask them why they are leaving the website (tools like Qualaroo allow you to do this, or use email surveys to ask people why they purchased not just why they didn’t purchase)
Usertesting.com allows you to test your website in a low cost way
Landing page optimisation doesn’t just start with the landing page, it starts with what they saw before it eg what they searched for and if the PPC ad fits with the landing page
Don’t have too many elements competing for the users attention, just have one focus and ask them to do only one thing
Speaker: Russell Sutton, Managing Director, Webexpectations and ConversionWorks
Test everything before you apply it because there can be unforeseen negative consequences even if you think you’re improving the page
Make sure you’re PPC account is sending mobile traffic to your mobile site
Define success and your business objectives (quantifiable business success metrics) before you start any landing page optimisation
Use weighted sort on bounce rate within Google Analytics and prioritise those pages
Sometimes the smallest changes have the biggest impact eg having form instructions in the box where the user enters data or above the box
There we have it! Another great conference with plenty to take away, think about and implement. We hope you enjoyed our round up of #SESLON, and do let us know of any additional tips you picked up if you were there with us.
Tara West is an experienced SEO and PPC specialist who worked at Koozai, with particular expertise within AdWords PPC and Remarketing. She has worked on a wide variety of verticals, from plumbing and travel to fashion and beauty.
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry.
Another year has passed, and it’s been another epic one for Content Marketing! From campaigns to tools and updates, there’s been a lot to savour. So, to pay homage to the things we’ve loved in 2014, here’s a roundup of the best bits from Content Marketing. Enjoy.
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