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The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
27th Mar 2014 Content Marketing | No Comments
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
17th Apr 2014 Paid Search | 3 Comments
You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign? If you can set the right PPC budget, you can deliver genuine value to your business […]
6th May 2014 Social Media | 2 Comments
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
25th Apr 2014 SEO | 3 Comments
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the […]
7th Apr 2014 Content Marketing | 8 Comments
Here’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why. For those who are skeptical about the power of Newsletters, email marketing […]
14th Apr 2014 Paid Search | 1 Comment
PPC used to be a ‘nice to have’ element of many Digital Marketing strategies, but it is fast becoming a ‘need to have’ as the Digital Marketing landscape becomes more volatile. Can your business afford to ignore PPC in your Digital Marketing strategy? Here’s 10 reasons why you shouldn’t: Never Rely On One Primary Traffic Source […]
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
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