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Claimtax specialise in UK Tax Claims and Self Assessment Tax Returns; the company wish to raise their profile across the major search engines natural rankings in order to generate a higher volume of high quality traffic, leading to an increase in web based enquiries.
We are delighted to have been appointed as Claimtax’s professional Search Engine Optimisation (SEO) specialist, and look forward to working with them over the forthcoming months on their campaign.
To find out more about how we can help market your business online please visit our SEO Services page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
11th Apr 2014 SEO | 11 Comments
…and it’s not organic traffic! It’s easy to watch organic traffic climb consistently after a hefty investment in Search Engine Optimisation and automatically assume success. It’s even easier to deem a decline in organic traffic as failure. But is this really the best metric to consider when measuring SEO success? In actuality, what does it matter […]
12th Aug 2014 Paid Search | 1 Comment
If I asked you what your PPC goal is, you’d probably tell me it’s to increase sign-ups, sales, or enquiries. That’s a great starting point, but you also need goals and targets to ensure these sign-ups, sales, or enquiries are cost effective and profitable for you. As such, we’re going to look at what kind of […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
27th May 2014 Analytics | 3 Comments
A website should exist to serve a purpose. Gone are the days of having a site because, well everyone else has one so we may as well. A website should exist to feed a business leads, leads that convert to custom. Business websites need to serve the business. Understanding what role your site plays in […]
29th May 2014 Content Marketing | 5 Comments
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be? For anyone producing content marketing, there are some fundamental considerations before you start spit balling and brainstorming. […]
26th Mar 2015 SEO | No Comments
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
13th Jan 2015 SEO | 3 Comments
2015: the year of the mobile… again? Hmm, possibly. One thing we can be certain about is that the popularity of mobile use is continuing to grow, especially in search. By 2016, it is expected that the majority of local searches will be made on mobile devices; this is just one indicator of increasing use. […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
30th Sep 2014 SEO | 3 Comments
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different […]
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