It’s well known that in order to produce a good backlink profile, you need to earn high-quality backlinks to your site and disavow low quality domains. However, we all know that link building can be a dangerous game to play at the best of times, especially when you need to keep in check with Google’s […]
The success of any product or service comes down to a benefit that meets the needs of a customer and then achieving this at a larger scale. In spite of this, it’s all too common that although businesses know their product inside out, the opposite is true of people whose cash is needed to sustain that […]
With Instagram recently announcing that they’ve reached a whopping 400 million users on their platform – bypassing Twitter’s 304 million monthly active users – I wanted to take a look at how you can benefit from some of the exciting new features of Instagram ads for businesses. Instagram revealed that from 30th September 2015, all businesses are […]
In the past year there’s been a greater emphasis on more visual, interactive, scrollable and ultimately, larger pieces of content marketing. It’s a trend that more and more businesses are picking up on, and one that’s going to continue in the coming months. So if you’re using content to market your brand, should you invest […]
Let’s be honest, 2015 has been massive for mobile online. Google rolled out ‘Mobilegeddon’, mobile surpassed desktop searches on Google and it is now the preferred device to access the internet (in the U.S.). Although most of this has been expected – with every recent year being hailed as ‘the year of the mobile’ – […]
Emails are a quick and effective way to send information and data anywhere in the world. Much like any other text-based form of communication, they’re also incredibly easy to misinterpret and take out of context. For the extremely confident, email mistakes can be brushed off with a shrug and a winky face, but for the […]
There is a war happening right now. A war for your eyeballs. Giant technology companies are fighting for your eyeballs – or, rather, for your visual attention. On one side, we have Google: the king of all online advertising. On the other, Facebook: the king of misplaced attention spans. Now, Apple enters with ad blocking […]
Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here.
Okay, I’ll come right out with it – this is a borrowed post. Borrowed from the insanely awesome piece of insane awesomeness that is Northcutt’s list of Google ranking factors. In this post, I’ll take 10 of the most potent positive ranking factors and explore what you need to do with them to get some […]
$59,624,000,000. That’s the revenue generated by Google through advertising alone in 2014 and it’s that figure that makes the world’s biggest online companies work hard to find a way to tap into the search and online advertising market. Take a look at the biggest threats to Google’s dominance.
The fight against referrer spam has long been a losing battle. It seems like every time a ‘solution’ is found, the spammers are already a step ahead, like a never-ending game of Whack-A-Mole.
The SEO industry has always been largely open to opinion, with effective techniques regularly debated and disputed. Google and other search engines hide behind a complex ranking algorithm using over 200 factors, with no-one knowing all of the elements that Google takes into account when ranking a site or how much weight it gives to […]