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Douglas Software specialise in software and hardware products for the photographer, they came to us requiring professional Pay Per Click (PPC) Management.
Pay Per Click (PPC) Advertising is going to form an integral part of the companies overall marketing strategy, so selecting a professional, Google AdWords Qualified Company to manage the campaign was a must.
We are delighted to have signed a contract with Douglas Software, and look forward to working with them on this Pay Per Click (PPC) project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
16th Oct 2014 Paid Search | 1 Comment
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you […]
8th Jan 2015 Paid Search | 4 Comments
If you’re working in Digital Marketing, the idea of taking on PPC can be pretty daunting. Becoming an expert can seem like a near impossible task. It seems so complicated, clinical and scientific; nothing like the creativity and ingenuity in SEO. The first hurdle is always the hardest. But let me tell you how you can go […]
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