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Koozai have been appointed by Genesis Estate Management (‘GEM’) to set-up and manage their Pay Per Click (PPC) campaign.
GEM specialises in the letting and management of property on behalf of private and corporate landlord investors with property portfolios.
In order to ensure a high ROI a well optimised and cost effective PPC campaign is vital to acheive the desired results. We are looking forward to working with GEM on this project.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
8th Jan 2014 Paid Search | 20 Comments
For many business owners, making a steady profit is the main focus when it comes to paid search campaigns, but it can always be improved upon. Be it with more profitable investments or cutting the costs of current ones to increase the margin. There are lots of different ways to structure an AdWords account, but […]
4th Sep 2014 Paid Search | 2 Comments
When Product Listing Ads (PLAs) first arrived on the AdWords PPC scene, many retailers were content with simply setting them up and letting them run. If this is still your outlook then it might be time to take a new approach because times are changing! Regular PLA campaigns are retiring and are being replaced by […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
4th Apr 2014 Analytics | 1 Comment
In January 2012, Haribo released a TV advert showing the results of an interesting (if slightly halfhearted and biased) social experiment. Children were asked to sit at a table, faced with a single Haribo sweet. If they managed to resist eating the sweet for a short period of time, they would get two Haribo sweets […]
2nd Jun 2014 Analytics | 1 Comment
I see this question plastered all over forums and LinkedIn Groups, as well as hearing it from my clients. The standard response I see to this question online is always simply “it depends on the industry you’re in” – but there’s much more to it than that. Indeed, the industry you operate within will have […]
11th Nov 2014 Content Marketing | 1 Comment
PR has fast become a crucial element of any content marketing strategy. The days of ‘link-building’ have evolved, and now content marketers need to work hard to earn great links to gain exposure and brand awareness. That’s why it is crucial to have a robust outreach strategy. What Are Outreach Campaigns? Simply put, an outreach […]
17th Apr 2014 Paid Search | 3 Comments
You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign? If you can set the right PPC budget, you can deliver genuine value to your business […]
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
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