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If you were tuned in to BBC Radio Solent this morning you would have heard Koozai’s MD Ben Norman Live on the morning talk show.
Ben was asked to take part in a discussion on social networking to discuss the benefits, disadvantages and its impact on society.
The discussion was based on the news that a new social networking site Saga Zone has recently been launched for the over 50s.
CEO and Founder of Koozai, Ben Norman has extensive knowledge of search engine marketing. A regular writer on the subject, Ben’s first book, ‘Getting Noticed on Google’ has sold over 50,000 copies. Ben’s comprehensive knowledge is written in a straightforward and easily understandable way; be sure to read his sought after contributions on the future of Koozai.
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
30th Sep 2014 SEO | 3 Comments
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different […]
24th Mar 2015 Content Marketing | 1 Comment
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
15th May 2014 | 3 Comments
Following on from Kieran’s blog post where he looked at the core components of Social Media strategy, today I will take a closer a look at why it’s important to keep your Social Media accounts active and the benefits you can gain. However, before I start there is one thing your business needs know – […]
18th Dec 2014 Social Media | 1 Comment
Whether you currently manage a branded social account, or you just post to your personal profiles, staying on-top of the constant updates on social networks can be extremely difficult if you’re underprepared. Whilst it may be a challenge, utilising your social profiles outside of work hours can help boost your business and give your brand […]
21st Aug 2014 Social Media | 2 Comments
In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way […]
17th Mar 2015 Social Media | No Comments
On the back of Arsenal beating Man Utd in this season’s FA Cup (2014/2015), I came into work the next morning with a number of Tweets in my stream linking to videos asking “Where is Andy Tate?”. Despite working and living amongst social media, I had never heard of Andy Tate before and I didn’t […]
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