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First Class Sailing is a leading RYA recognised sailing school, with classrooms in Central London and yachts operating in the Solent from Shamrock Quay, Southampton.
We were approached by First Class Sailing to implement their Search Engine Marketing (SEM) campaign, which will see us utilising both Natural (SEO) and Paid Search (PPC) to maximum effect.
Please visit our Search Engine Marketing page to read more about or range of services.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
12th Feb 2015 Content Marketing | 1 Comment
Whether you’re working in-house or agency side, putting together a cohesive team is paramount to the success of any online campaign. If you stop and think about all the different marketing disciplines and channels, your campaign may transcend across two, three or ten different teams, depending on goals and budget. With this in mind, are […]
18th Dec 2014 Social Media | 1 Comment
Whether you currently manage a branded social account, or you just post to your personal profiles, staying on-top of the constant updates on social networks can be extremely difficult if you’re underprepared. Whilst it may be a challenge, utilising your social profiles outside of work hours can help boost your business and give your brand […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
24th Mar 2015 Content Marketing | 1 Comment
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
15th Jul 2014 Social Media | 6 Comments
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment. Let’s look at the options available, and how your business […]
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