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First Class Sailing is a leading RYA recognised sailing school, with classrooms in Central London and yachts operating in the Solent from Shamrock Quay, Southampton.
We were approached by First Class Sailing to implement their Search Engine Marketing (SEM) campaign, which will see us utilising both Natural (SEO) and Paid Search (PPC) to maximum effect.
Please visit our Search Engine Marketing page to read more about or range of services.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
17th Jul 2014 Social Media | 6 Comments
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various […]
18th Dec 2014 Social Media | No Comments
Whether you currently manage a branded social account, or you just post to your personal profiles, staying on-top of the constant updates on social networks can be extremely difficult if you’re underprepared. Whilst it may be a challenge, utilising your social profiles outside of work hours can help boost your business and give your brand […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
12th Mar 2014 | No Comments
Today we’re proud to announce the launch of the Koozai Business Book Finder, a free resource that will help you find the ideal book to help with any aspect of your marketing. Within five seconds and by answering two short questions it will find the ideal business book for you and explain why you should […]
21st Feb 2014 | 1 Comment
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday. What a year! Not only can we celebrate impressive […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
27th Feb 2014 SEO | 6 Comments
Or, if you say something enough times you start to believe it. If you are in the Digital Marketing industry then you will have read more than your fair share of “SEO Is Dead” articles and blog posts. Guess what – this isn’t one of them. In fact it’s the opposite. Not because I am […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
25th Mar 2014 SEO | 6 Comments
The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar? Ask yourself the following questions, are you carrying out a […]
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