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We’re pleased to announce that due to our continued expansion, we have been joined by two new Search Specialists.
We welcome Tim Tavender and Samantha Noble (Sam) to Koozai and hope that they settle in to their new roles within our search team.
Both will be looking after clients with SEO and Google AdWords PPC management and we’re sure that they will enhance our professional services and help our clients achieve more from their search engine marketing campaigns.
Lucy is an Internet Search Specialist focusing and working with clients on Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) strategies.
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
29th Oct 2014 | No Comments
Later next month, our Marketing Director Samantha Noble will be keynoting at the next Search Congres event in Amsterdam. The event takes place on 27th November and will be packed full of SEO’s and PPC’s looking to learn more about the latest trends in the digital industry. Samantha will be talking about why SEO’s need […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
30th Jan 2014 Paid Search | 2 Comments
Although they may seem like mortal enemies SEO and PPC can actually complement each other in many ways. For example those working on SEO can use AdWords to gain valuable keyword data, whilst those with PPC can use SEO traffic to build up credible remarketing lists. And that’s just for starters. This blog post will […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
12th Feb 2014 Paid Search | No Comments
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers. The aim of this talk was to highlight the reporting synergies between Google AdWords and Google Analytics and how users should be utilising both platforms to get […]
27th Mar 2014 Content Marketing | No Comments
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at […]
14th Apr 2014 Paid Search | 1 Comment
PPC used to be a ‘nice to have’ element of many Digital Marketing strategies, but it is fast becoming a ‘need to have’ as the Digital Marketing landscape becomes more volatile. Can your business afford to ignore PPC in your Digital Marketing strategy? Here’s 10 reasons why you shouldn’t: Never Rely On One Primary Traffic Source […]
27th Jun 2014 Paid Search | 1 Comment
In the competitive world of AdWords, Content Marketing can be Pay Per Click’s greatest ali. Why? There are three main reasons. This blog post will look at how slick content can save you money and boost AdWords conversions. The three reasons that content and PPC work together include: Great content can improve your Quality Score overnight. […]
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