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by Ben Norman on 9th May 2011
We are extremely pleased to announce that, as of today, Impact Media is no more. From this morning, as part of our ongoing development and rebranding, we will be known as Koozai.
After a little over five years as Impact Media, we felt it was time for a change. Our business has developed hugely, so have the services that we offer, therefore we needed a brand that accurately reflects this and helps us to differentiate ourselves.
Don’t worry; the faces are still the same as are our brand principles, only the name has changed. Our services will continue as usual, meaning clients won’t be affected and neither will our blog.
It’s not been a quick or easy decision. Work began six months ago and developments have been kept under wraps throughout. Now with the name finalised and branding complete, we are finally ready to make the transition and announce it to the world. As part of the rebranding, we have moved our website to a new domain – http://www.koozai.com. However all pages have been redirected, so you won’t need to update your bookmarks. Actually you’re already here, so it must have worked! : )
Koozai is something completely different. It reflects the work we do and our ethos as a company. As a brand and a name, we felt Impact Media had run its course and we needed something fresh and vibrant. We hope the unique nature of Koozai will help to ensure ongoing recognition and immediate association.
At the moment it’s just one small change, but one that we hope will have a huge impact on our ongoing development as a company. With the business continuing to expand and more exciting announcements on the horizon, this rebrand has come at the perfect time.
If you have any thoughts on the change, we’d be more than happy to hear them.