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Basic Elegance Furnishings Ltd specialise in Household Furnishings, providing a wide range of furniture for new properties, second homes and buy to let.
We are delighted to announce we have been appointed as the companies professional Search Engine Optimisation (SEO) Partner, in order to raise the visibility of their website across the major search engines and increase visitor numbers.
To find out more about how we can help with your SEO requirements please visit our SEO Services page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
9th Sep 2014 SEO | 2 Comments
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
6th Jun 2014 SEO | 9 Comments
Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money? There are several detailed reviews of how this change […]
23rd Jun 2014 Content Marketing | 4 Comments
As a marketing representative for your company, you are likely to at least be aware of content marketing. Content Marketing is here to stay, and if you are not utilising it, then your competitors have got a significant advantage if they are. In order to successfully implement a content strategy into your business, you will need buy […]
19th Aug 2014 Content Marketing | 1 Comment
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to […]
17th Jan 2014 Content Marketing | 29 Comments
Content is not enough! The look and presentation of what you write counts too. You can have very good content but your readers don’t stick around or share it. Why? Because your content is not engaging or in other words hasn’t been packaged in the correct way. Let’s look at how this can be done. “Content […]
22nd May 2014 Analytics | No Comments
MeasureFest has returned for 2014! We’ve had another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. Check out my full write-up of the event, with 65 tips on analytics, CRO and usability. For all talks and links to the speaker’s social profiles, read on! Need For (Page Load) Speed Neil Barnes, Head […]
1st May 2014 SEO | 5 Comments
Meta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms. Here we will look at which Meta tags you need […]
16th Oct 2014 Paid Search | 1 Comment
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you […]
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