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First Class Sailing are an existing client of Koozai, who are keen to look at ways of getting even more out of their search engine marketing.
Adding a Blog to any site is a great way to get fresh updated content onto your website, to keep the search engines coming back for more. They help to engage your audience as well as improve your visibility for the blogged about subjects.
We will be providing First Class Sailing with a customised WordPress Blog, that will fit the design theme of the existing website.
To find out more please read our recent post – How To Set Up A WordPress Blog?
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
19th Mar 2015 Content Marketing | 3 Comments
One question a lot of SEOs are often asked by clients looking to effectively leverage a business blog is: “how long should a blog post be?” Of course, there is no short answer (and thus, no short blog post in this instance), but there are some good pointers that could act as a guide for writing […]
2nd Dec 2014 SEO | 1 Comment
Appearing in local search results can be quite a challenge for small businesses, especially if little technical knowledge is available to improve Local SEO. Although easy to implement, many small businesses still don’t use Schema.org Markup on their websites. This is incredibly useful when trying to achieve relevancy with your business in local searches and […]
6th Jan 2015 Analytics | 3 Comments
To earn search engine rankings (Google Love) you need to provide users with a good ‘post click’ experience. A good user experience can be communicated to Google through quality bounce rate and the amount of time a user spends on your site. This post will look at user experience and how improving your bounce rate […]
19th Aug 2014 Content Marketing | 1 Comment
In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to […]
9th Sep 2014 SEO | 2 Comments
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
26th Aug 2014 Social Media | 2 Comments
In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, […]
27th Jun 2014 Paid Search | 1 Comment
In the competitive world of AdWords, Content Marketing can be Pay Per Click’s greatest ali. Why? There are three main reasons. This blog post will look at how slick content can save you money and boost AdWords conversions. The three reasons that content and PPC work together include: Great content can improve your Quality Score overnight. […]
14th May 2015 Content Marketing | 3 Comments
On April 21st 2015 the world’s most popular search engine updated its search algorithm to favour sites that are mobile-friendly. Those that aren’t will be left behind, fighting for their search results. If you’re responsible for a site or the management of online content that isn’t optimised for mobile use, fear not; this post is […]
7th Oct 2014 Paid Search | 5 Comments
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This means that you can establish a brand presence almost immediately with your target audience. But PPC can be used in a number of ways – […]
20th Nov 2014 Social Media | No Comments
“Holidays are coming, holidays are coming…” It’s official; Christmas is fast approaching and even if you’re not excited about the holidays just yet, the big brands have been preparing for this moment for months. The festive season is an incredibly important time for brands, both big and small, as are the many other holidays and international events […]
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