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Spinnaker College provides a variety of professional, high quality and affordable English language courses for international students.
We are delighted to have been selected as the organisations expert Search Engine Optimisation (SEO) Agency and look forward to delivering a successful campaign over the forthcoming months.
To enquire about our award-winning range of services please visit our SEO Services page or call our helpful sales team today on 0845 485 1219.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
12th Feb 2014 Paid Search | No Comments
Today I gave a presentation on Paid Search Reporting and Analytics. This post covers everything that I spoke about including links to Custom Reports, Analytics Dashboards and Whitepapers. The aim of this talk was to highlight the reporting synergies between Google AdWords and Google Analytics and how users should be utilising both platforms to get […]
13th Nov 2014 Content Marketing | No Comments
If your business wants to generate more leads and conversions, PPC landing pages can really help to achieve this goal and maximise your online campaigns. In most cases, if you’re already using this form of marketing, but struggling to see a return on investment, it’s often the landing pages themselves that cause issues, as opposed […]
21st Jan 2014 Paid Search | 9 Comments
If there was ever a time to optimise for AdWords Quality Score, this is it! For above average Quality Score on keywords, CPC savings have increased from 66% in 2009, to a whopping 200%. But it’s also harder than ever to get a top Quality Score now, which is why in our latest presentation we […]
30th Jun 2014 Paid Search | 3 Comments
Google AdWords and Google Analytics offer a wealth of reporting to help you get the most out of your PPC campaigns, but I am always surprised by the number of reports that don’t always get used. In this post, I am going to share with you various reports from AdWords and Analytics that everyone running […]
23rd Jan 2014 SEO | 23 Comments
Although gaining search engine rankings for search terms relevant to your industry is no longer the only metric for measuring the success of SEO, the value of strong positions in these searches cannot be ignored for the vast majority of websites. More importantly, sudden drops in these positions that lead to reflective decreases in traffic […]
10th Mar 2014 Paid Search | 6 Comments
Imagine if you could tailor your search campaigns to bid more (or less) for people who have already visited a particular page on your website? Or only target search campaigns to users who have already visited your site and who are searching with the keywords you are targeting? Remarketing Lists for Search Ads (RLSAs) make […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
21st Feb 2014 | 1 Comment
Can you believe it’s been 8 years already? We know they say that time flies when you’re having fun, but it’s gone so quickly we must be having the time of our lives! That’s right, today at Koozai, we’re proud to announce it’s our 8th birthday. What a year! Not only can we celebrate impressive […]
12th Dec 2013 | 2 Comments
I’ve always felt a bit sorry for vacuums. Hear me out. There are hundreds of brands of vacuum, yet Hoover have capitalised most on both the name and the action. Let’s face it, you’re much more likely to say you are going to “hoover” something than you are “vacuum” it; and all because they probably […]
6th Feb 2014 SEO | 3 Comments
A post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools. Since then I’ve been looking at its functionality and how it can be put to use for SEO purposes, the results of which I’m going […]
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