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Digital Empire Online are an electronics retailer with over 35 years of experience in the trade, the company approached Koozai with a brief to raise their online profile in order to increase web based conversions.
We are delighted to have been selected as Digital Empire Online’s professional Search Engine Marketing (SEM) partner, to implement and manage their natural and paid Search Marketing activity.
To find out more about our range of services please visit our Search Engine Marketing page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
27th Mar 2014 Content Marketing | No Comments
The modern digital landscape is forever changing. The growing number of marketing channels and services means that for any business it’s difficult to know where to start, and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at […]
9th May 2014 | 1 Comment
This year’s On The Edge Digital conference takes place at the Congress Centre in London; covering a broad selection of hot industry topics, including Digital Marketing strategy, data analysis, mobile and email marketing, as well as best-practice techniques in SEO. Check out some of the top tips from the conference. We will be updating this post […]
30th Sep 2014 SEO | 3 Comments
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different […]
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
25th Apr 2014 SEO | 3 Comments
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the […]
20th Jun 2014 Social Media | 5 Comments
When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy. Here’s a few reasons why to factor in a Video Marketing Strategy into your overall plan: Search […]
18th Mar 2014 Brand | No Comments
Digital Marketing has evolved rapidly over the last five years. Maybe longer. Its speed to market, its improved ROI attribution and scale of reach has taken Digital Marketing from buzzword to a staple of any forward thinking company’s marketing strategy. Yet, is there still a place for offline marketing? Integration is key when it comes […]
26th Mar 2014 | No Comments
The teams at Adobe and Econsultancy have created an excellent round-up of digital trends for 2014 based on research carried out across 2,500 global respondents. We’ve compiled some of the key data below as well as the complete Infographic – check it out. Some of the key statistics include, according to marketers: 20% of respondents […]
3rd Feb 2015 Paid Search | 1 Comment
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
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