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OFS Travel specialise in Business Class Travel, offering a fully managed service for business travellers.
We are delighted to announce that we have been selected as OFS Travel’s professional Pay Per Click (PPC) Advertising partner and look forward to delivering a successful campaign over the coming months.
To read more about our range of services please visit our Pay Per Click page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
6th Nov 2014 Paid Search | 1 Comment
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then. With many major players in the travel industry, the costs and advertising […]
17th Apr 2014 Paid Search | 3 Comments
You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign? If you can set the right PPC budget, you can deliver genuine value to your business […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
25th Apr 2014 SEO | 3 Comments
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
14th Apr 2014 Paid Search | 1 Comment
PPC used to be a ‘nice to have’ element of many Digital Marketing strategies, but it is fast becoming a ‘need to have’ as the Digital Marketing landscape becomes more volatile. Can your business afford to ignore PPC in your Digital Marketing strategy? Here’s 10 reasons why you shouldn’t: Never Rely On One Primary Traffic Source […]
7th Apr 2014 Content Marketing | 8 Comments
Here’s the simple answer: If you don’t want to increase your conversions and/or create effective relationships with your existing, as well as prospective clients, then NO you don’t need to create regular company Newsletters. If however you do, then you should; here’s why. For those who are skeptical about the power of Newsletters, email marketing […]
6th May 2014 Social Media | 2 Comments
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing […]
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