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OFS Travel specialise in Business Class Travel, offering a fully managed service for business travellers.
We are delighted to announce that we have been selected as OFS Travel’s professional Pay Per Click (PPC) Advertising partner and look forward to delivering a successful campaign over the coming months.
To read more about our range of services please visit our Pay Per Click page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
6th Nov 2014 Paid Search | 1 Comment
The travel industry makes up a large percentage of Google’s revenue. Based on a report published back in 2011, travel and tourism is the third highest spending industry when it comes to AdWords. I doubt this has changed a great deal since then. With many major players in the travel industry, the costs and advertising […]
19th May 2014 Social Media | 11 Comments
Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five good reasons why the vast […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
6th May 2014 Social Media | 2 Comments
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing […]
16th Jun 2014 Social Media | 9 Comments
As visual content becomes more popular on Social Media, it also becomes increasingly important for brands to create and leverage. This shift to visual social media means that more and more businesses, big and small, are starting to communicate visually with their fans, followers and customers. One of the most popular platforms that will enable […]
8th May 2014 Paid Search | 3 Comments
Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out. We’re used to seeing graphic designed adverts […]
21st May 2014 Analytics | 3 Comments
Predictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns. Predictive Analytics is the use of data science […]
23rd Sep 2014 Social Media | 4 Comments
Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware […]
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