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Swiss Watch Store are a specialist retailer selling Breitling watches. With the launch of a new website, the company wanted to raise their profile on the internet and increase online sales.
We have been selected to manage the companies Search Engine Marketing (SEM) strategy, which will see us provide professional Pay Per Click (PPC) Management.
If you want to find out more about how Koozai can improve the return on investment gained from your paid search marketing activity please visit our Pay Per Click Management page.
With many years of sales and marketing experience in varied industries ranging from sports & leisure, retailing and online marketing, Andrew's consultative approach ensures that clients are offered the right solutions to meet their objectives.With extensive Internet marketing knowledge and thorough understanding of how the search engines work, clients are assured that their business is in safe hands.
7th Aug 2014 SEO | 7 Comments
The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for […]
20th Feb 2015 Brand | No Comments
February 21st 2015 marks the date that Koozai will be celebrating nine triumphant years in the Digital Marketing industry. However, as that day falls on a Saturday this year, we’ve decided to celebrate today instead, and have treated the team to some tasty donuts from Krispy Kreme. These last nine years have flown by, and […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
2nd Oct 2014 | No Comments
The shortlists for the UK Search Awards have been announced, and the team at Koozai are ecstatic! Once again we have been nominated for the prestigious gong, this year for the Best Use Of Search in the finance sector. Taking place on Thursday 6th November at Troxy, London, the event boasts some of the most influential […]
15th Oct 2014 Content Marketing | No Comments
Koozai’s Content Marketing Manager, James Perrin, will be speaking at next month’s Content Marketing Show. The event will take place on 5th November 2014 at the Brighton Dome. It’s the first time the event will be hosted outside the capital thanks to soaring interest in this increasingly popular discipline. James will be talking about how […]
2nd Sep 2014 Paid Search | 2 Comments
Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using […]
10th Jul 2014 Paid Search | 3 Comments
Setting up and maintaining strong, high performing AdWords campaigns takes time, budget and expertise. But without keyword research both at the beginning of the project and continually throughout, you will never get the best possible return on your investment. Here’s what you need to know about keyword research at the different stages in your AdWords […]
9th Sep 2014 SEO | 2 Comments
Search Engine Optimisation has evolved beyond recognition over the last decade with a crackdown on spam by the popular search engines and a shift in the way people are finding information through search. The outdated goals of counting backlinks and a focus on rankings are much less relevant metrics than before for SEO campaigns. So what’s […]
16th May 2014 Paid Search | 7 Comments
Whether you’re a marketing manager, a marketing executive or an agency assistant, if you’re thinking about starting up a Pay per Click (PPC) campaign then you are likely to be asked most of the following questions, before the powers that be can approve it. Here are some short and more in-depth answers to help you […]
14th Aug 2014 Paid Search | 1 Comment
Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders. So let’s […]
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