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Moores Message Boards Ltd have been established as a manufacturer of Blackboards and Magnetic Boards since 1977, they realise the importance of the internet as part of their marketing mix and have recently moved to a new website design that they wish to promote.
We are delighted to announce that we have been selected to implement the companies natural Search Engine Optimisation (SEO) strategy, as well as manage their paid search (PPC) activity on Google.
To find out more about our managed services please visit our Search Engine Marketing Services page.
The Sales Director for Koozai, Rob Arkell has an unrivalled passion for digital marketing. Rob has been incredibly successful at driving businesses forward; when he’s not busy selling he will be contributing useful and intuitive knowledge regarding this aspect of the industry.
4th Nov 2014 Paid Search | No Comments
Ad Customizers are a set of parameters that allow AdWords ad copy to be updated dynamically.They allow you to customise ads with any information you like, dynamically pulled in from a feed. This could be the colour or size of a product, the speakers at an event you’re advertising, how much longer a sale is […]
3rd Feb 2015 Paid Search | 3 Comments
When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest. Google’s market share […]
5th Aug 2014 SEO | 11 Comments
Hiring an SEO Agency can be a difficult task, with many conflicting opinions and agency’s offering guarantees and quick solutions. Consequently, we’ve decided to look at the ten most important questions to help you separate the good from the bad and find out if a particular SEO Agency is right for you. Here’s what you’ll […]
16th Oct 2014 Paid Search | 1 Comment
As a charity, you rely on getting your message out there about the great work you do, in order to encourage donations and fundraising activity. This means marketing is naturally important to you, but as a non-profit organisation you need to ensure you’re using your budget as effectively as possible. Well how about if you […]
30th Sep 2014 SEO | 3 Comments
Businesses of all sizes often face decisions and dilemmas in many areas of the business as to what should be outsourced and which are more cost-efficient when retained in-house. This is particularly true for marketing services, where specific skills are essential for achieving good ROI. Today I’ve looked at the benefits and disadvantages of different […]
24th Jul 2014 Paid Search | 4 Comments
All too often Display advertising campaigns are set up and then left to run. This always amazes me, as the key to having successful and cost effective Display campaigns is in the optimisation. Setting up and pressing go won’t get you the most conversions, or the most relevant visibility, so optimisation is essential. As such, […]
24th Jun 2014 Paid Search | 5 Comments
Your PPC bidding strategy is fundamental to achieving the best results from your PPC account. The strategy that works best for you will depend on what you’d like to achieve. This post looks at the different objectives your business might have, and the bidding strategies that could work for you. We will look at different […]
11th Sep 2014 Analytics | 4 Comments
Crazy Egg is an Analytics tool, it’s a CRO tool, it’s an SEO tool, it’s a PPC tool. As much as it has been said before of other tools, I really think this is the Swiss Army knife of Digital Marketing tools and more than just a heat map. We use Crazy Egg at Koozai […]
24th Mar 2015 Content Marketing | 1 Comment
To get content in front of the right audience you can sometimes get help from paid promotion. Paid content promotion can come in many forms including social media, remarketing and native advertising. Whilst the main purpose of paid promotion is to increase traffic and conversions, have you ever asked if it can impact organic search […]
26th Mar 2015 SEO | No Comments
With the impending update to Google’s algorithm looming large, site owners in the know face a race against time to minify like a dervish and look up what a viewport is. For many other site owners not in the know, this may pass them by, until they ask themselves why things have gone a bit […]
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