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Young Adults Internet Usage Trends Revealed

Stephen Logan

by Stephen Logan on 5th May 2009

Microsoft Advertising and research agency Synovate have joined forces to create a definitive study of young adult’s online activities titled Young Adults Revealed.

12,000 people aged between 18 and 24 from across the globe were asked about how they used the Internet, covering everything from viral advertising to social media usage, helping to unearth  some interesting and surprising results.

For example, when on the lookout for a new or even a known brand, the first port of call for young adults appears to be Internet search engines. 46% of those questioned claimed that they used a search engine to find the brand they were looking for, showing once again just how important search engine optimisation really is for any website.

47% also claimed to have clicked on adverts within the last month; further highlighting the power of keyword targeted advertising for specific audiences when using PPC services on search engines.

Stephen Logan

Stephen Logan

Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

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