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by Stephen Logan on 5th July 2010
Yahoo! is to launch a news blog that will pick which stories to cover on the basis of search-generated content.
Instead of the traditional system where editors pick the most important stories of the day, Yahoo!’s new service – which is to be called Upshot – will see analysts examine which common phrases, words and topics are popular among users before passing this information on to the writers.
The commentators will then create articles in line with what readers are interested in, reports the New York Times.
James Pitaro, vice president of Yahoo! Media, said the use of the search engine optimisation services will help to separate the company from its competitors because of its ability to aggregate data.
"This idea of creating content in response to audience insight and audience needs is one component of the [company's] strategy, but it’s a big component," he said.
In May, Yahoo! purchased Associated Content – a user-generated articles website – in a deal believed to be worth around $100 million (£66 million).