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Yahoo! is to launch a news blog that will pick which stories to cover on the basis of search-generated content.
Instead of the traditional system where editors pick the most important stories of the day, Yahoo!’s new service – which is to be called Upshot – will see analysts examine which common phrases, words and topics are popular among users before passing this information on to the writers.
The commentators will then create articles in line with what readers are interested in, reports the New York Times.
James Pitaro, vice president of Yahoo! Media, said the use of the search engine optimisation services will help to separate the company from its competitors because of its ability to aggregate data.
"This idea of creating content in response to audience insight and audience needs is one component of the [company's] strategy, but it’s a big component," he said.
In May, Yahoo! purchased Associated Content – a user-generated articles website – in a deal believed to be worth around $100 million (£66 million).
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
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2 Comments
Jill Whalen 6th July 2010
Seems backwards to me.
How can people know what news to search for until someone puts out the news?
So in affect, Yahoo will let others put out the news, which will then create an interest and demand for more information, and THEN they’ll write about it?
Way to let the other engines get ahead of you either more!
Stephen 9th July 2010
Couldn’t agree more Jill.
Just one of many backwards moves that Yahoo have made in recent months. In fact I’ve written an updated post covering some of the stranger moves by them here: Yahoo Increasingly Looking to Content to Fill Search Void. I also used your quote as it seemed to sum things up quite nicely; hope you don’t mind.