Yahoo! Unveils Network Distribution Control Details

by Stephen Logan on 21st January 2010

Sponsored search marketers have been given details of Yahoo!’s new Network Distribution system, which offers advertisers more choice about where their content appears.

Writing on the company’s search marketing blog, Jeff Hecox described how the tool will allow people to choose whether their adverts appear next to sponsored search results from Yahoo!’s search engine, or whether they would like to be included in pages produced by the firm’s partners.

This allows marketers to change their pay per click services so that their content appears on the results pages for sites such as CitySearch, Buy.com and CNBC.

Mr Hecox pointed out that there is also the choice to have promotions appear on Yahoo! and its partners – also known as the entire network.

"While your campaign objectives will determine the best use of network distribution, we recommend that advertisers target the entire network to maximise traffic volume," he explained.

Yahoo! recently announced that it has tweaked its search engine so that users can find certain types of content more easily.