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by Samantha Noble on 16th July 2010
Yahoo! is to begin testing paid and organic search results from Bing this month.
It has already been conducting trials offline, but will now push ahead with putting the Bing results into its live searches.
As a result of a deal with Microsoft, Bing will soon begin powering Yahoo! search results, with the full transition expected to take place in August or September if the trial period is successful, reports Search Engine Land.
A Yahoo! spokesman said that testing volumes will fluctuate during the initial live search results trial, with “paid search volume in particular kept low” so not to impact too much upon advertisers.
Last week, the Yahoo! Search Marketing blog advised users of its service to update their keyword lists before the switch to the Microsoft Advertising AdCenter.
It told users of SEO marketing services that AdCenter views plurals and common misspellings as separate keywords, unlike the current Yahoo! service which maps variations using the primary form of a word.