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Yahoo! is to begin testing paid and organic search results from Bing this month.
It has already been conducting trials offline, but will now push ahead with putting the Bing results into its live searches.
As a result of a deal with Microsoft, Bing will soon begin powering Yahoo! search results, with the full transition expected to take place in August or September if the trial period is successful, reports Search Engine Land.
A Yahoo! spokesman said that testing volumes will fluctuate during the initial live search results trial, with “paid search volume in particular kept low” so not to impact too much upon advertisers.
Last week, the Yahoo! Search Marketing blog advised users of its service to update their keyword lists before the switch to the Microsoft Advertising AdCenter.
It told users of SEO marketing services that AdCenter views plurals and common misspellings as separate keywords, unlike the current Yahoo! service which maps variations using the primary form of a word.
Samantha Noble
Samantha Noble is the Marketing Director at Koozai; having worked within the marketing industry for over nine years, Sam has a plethora of marketing knowledge. With a strong understanding of digital marketing techniques, Sam will be covering all aspects of search and the industry in general.
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1 Comment
Ben Tailor 16th July 2010
As more and more people search online to solve their problems, you should capitalize on this huge opportunity before your competitor does. Thank You
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