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by Oliver Ewbank on 7th October 2010
Online companies looking to make the most of the upcoming Christmas shopping season have the opportunity to pick up tips from the Yahoo! marketing team.
The search engine is running a free webinar for users of SEO services later this week (October 7th 2010), with the session scheduled to last for one hour.
According to Yahoo!, those who sign up to the online seminar will be offered advice on how to leverage the growing importance of the mobile shopping market, as well as being given tips on the best times to run special offers and promotions.
There will also be the chance to "improve targeting and messaging with information on key demographics, consumer attitudes and intended shopping behaviour for the 2010 season".
Last month, Search Engine Watch columnist Matt Lawson said that online businesses should be looking to encourage early purchases this festive season by running special promotions and offering shipping discounts.