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by Stephen Logan on 5th March 2010
A new application from Yahoo! aims to make running multiple advertising campaigns easier for those working in the industry.
Discussing Yahoo! Search Marketing Desktop on the firm’s official marketing blog, staff writer Chris Marlowe pointed out that it is the perfect option for firms hoping to increase their return on investment by using SEO services.
This is because more than one campaign can be modified at any one time, with tasks such as bulk editing, campaign transfer and keyword research all made considerably easier.
"By using Yahoo! Search Marketing Desktop you’ll have more time to analyse campaign performance, test your ads and do all the other things that can help make campaigns succeed," Mr Marlowe noted.
He also highlighted that account performance statistics can be assessed using the new tool.
Meanwhile, Google recently suggested that marketers need to make use of mobile advertising as it is an easy way to ensure that their content is accessed by thousands of people.