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by Lucy Griffiths on 30th June 2010
One industry commentator has questioned how Google will develop when people increasingly use their mobile phones to perform searches.
Writing for Search Engine Watch, Gareth Owen pointed out that even large smartphones cannot fit the search engine’s results on their screens.
Therefore, despite introducing a separate index for mobiles, Google will still have to establish which are the most important natural search results.
Mr Owen also noted that for those employing professional SEO services, the brand will have to establish ways to work out on what kind of device the user is conducting their search and how this may affect the way it selects its results.
"There are still a lot of ‘ifs’ involved here," he stated. "Ultimately, the search engines might feel that what exists now is good enough to tell them which are the most important sites."
One way in which companies may be able to boost their pay per click campaigns is to ensure their adverts are well-written and properly target users, Josh Dreller told Search Engine Land readers recently.