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by Stephen Logan on 3rd December 2009
By taking into account the news stories that appear on the web, firms can improve their search engine optimisation (SEO) performance, an industry insider has asserted.
This strategy can allow businesses to take advantage of popular and topic terms that are being searched for, stated Sam Tilston, online marketing director at Zoombits.co.uk.
In this way, he explained, a firm can make sure that it keeps up a high level of web traffic to its site, since the content can be up to date and relevant to what people are looking for.
Mr Tilston noted that practising this form of SEO services can offer online success.
He said: "To take advantage of popular topics and rising searches, sites can monitor the news and include relevant content on their sites."
In his view, websites should also make sure that users can get from the homepage to the content they want within two clicks.
These comments follow research by Google which indicated that the top three fastest-rising news searches in 2009 were swine flu, Susan Boyle and Jade Goody.