Web Search Interest Reveals Different Story in Election

by Mike Essex on 26th April 2010

Although polls in the UK suggest electoral deadlock, web search results are revealing a different story.

SearchEngineWatch.com notes that little has changed with the election just over a week away.

However, Google Insights for Search is showing a different picture with web search interest focusing far more on Liberal Democrat leader Nick Clegg than David Cameron or Gordon Brown.

Web search interest in Nick Clegg remains higher than David Cameron and Gordon Brown.

"So, maybe voters are still trying to get comfortable with Clegg, who isn’t as well known as Brown and Cameron," the site commented.

Furthermore, online regional interest, who may be researched by online users through SEO services, is also higher for the leader seemingly most likely to hold the key to power for the other party leader if a coalition is needed.

However, the most popular internet video from the party is some way behind the most popular viral from the Conservative Party and Labour.

Politicians in the UK have tried to embrace online technology with WebCameron, a regular offering from David Cameron, being perhaps one of the more recognisable by-products.