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by Mike Essex on 24th May 2010
Marketing managers are being told by an expert that mobile networks must embrace voice over internet protocol (VoIP) due to demand from customers.
Steven Hartley, principal analyst at Ovum – a telecoms industry research organisation, said that such was the call from users for the feature to be incorporated that operators were wasting time, effort and money trying to suppress it.
He stressed mobile networks could ill afford to wait for the successors to 3G technology before introducing VoIP to the market – which is a point that may interest marketing managers who use professional SEO services.
"Far better to confront the issue head on and turn it to your advantage," the expert added.
This follows research from Ovum conducted earlier this month which claimed that operators would need to "neutralise the threat" posed by leading operators in this area, such as Skype.
In March, another market research firm called In-Stat forecast that the number of VoIP mobile users will reach 288 million worldwide by the end of 2013.