Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
Social media sites are a useful tool in finding ways to dominate the first page of search results, according to a Yahoo! Advertising Blog post.
As well as providing additional places to mention a brand to a wider audience, social media sites are playing a growing role in link building practices.
But it is not only their effect on the ranking of a site itself that can have advantages for search marketers.
Keywording a brand across a variety of social networks – such as Facebook, Twitter and Wikipedia – can allow it to fill much or all of the first page of search results, blog author Laura Lippay explains.
"As websites gain search engines’ trust and rise in importance over time – the way social networking sites like Facebook, LinkedIn and others have been doing – they tend to rank well in search results," she writes.
She adds that the same technique can be applied to allow individuals to dominate search results – citing as an example Google’s Matt Cutts and the prevalence of his blogs and social network profiles in the results if you query his name.
Stephen Logan
Stephen Logan is our Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
Related Posts
-
28th Sep 11
-
17th Apr 13
1 Comment
Mark Hetherington 12th April 2010
I’ve actually used this approach to bury some websites that posted harassment. A lawsuit against their harassment would have been far more ridiculously expensive than my free approach of burying it forever with more relevant, more controllable sites. Some sites will give high-ranking pages for filler with minimal effort, e.g. FoldIt the protein folding game. It might not be the best approach for marketing, but damn does it give you SERP control. The sites I don’t like are now on page 3 or further.