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by Stephen Logan on 12th April 2010
Social media sites are a useful tool in finding ways to dominate the first page of search results, according to a Yahoo! Advertising Blog post.
As well as providing additional places to mention a brand to a wider audience, social media sites are playing a growing role in link building practices.
But it is not only their effect on the ranking of a site itself that can have advantages for search marketers.
Keywording a brand across a variety of social networks – such as Facebook, Twitter and Wikipedia – can allow it to fill much or all of the first page of search results, blog author Laura Lippay explains.
"As websites gain search engines’ trust and rise in importance over time – the way social networking sites like Facebook, LinkedIn and others have been doing – they tend to rank well in search results," she writes.
She adds that the same technique can be applied to allow individuals to dominate search results – citing as an example Google’s Matt Cutts and the prevalence of his blogs and social network profiles in the results if you query his name.