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by Lucy Griffiths on 15th July 2010
Twitter has changed its search results system so that matching usernames/accounts show up for name-based queries.
According to Matt McGee, assignment editor for Search Engine Land, the alteration should mean a large increase in the number of followers celebrities have, as users will be able to track down their accounts with greater ease.
He added that the change may also have another impact – one which will affect companies employing SEO services in their social marketing campaigns.
“Some users may take this as invitation to create new accounts, or change their existing accounts, to include popular keywords that might attract a lot of Twitter searches,” Mr McGee forecast.
Last week, Biz Stone, one of the co-founders of Twitter, revealed the site is now handling about 800 million search queries per day.
It is hosting around 24 billion searches a month, up 33 per cent on the 19 billion made on the site during April 2010.