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by Stephen Logan on 8th January 2010
Web marketers have been advised that they can guide users around a website using different sorts of typography.
This is the view of managing director of Design UK Leigh Whitney, who claimed that the perfect website takes into account online consumers’ habit of scanning pages quickly and places clear "scent trails" to lead them in the right direction.
Mr Whitney stated that this can be done to a large extent using the style and typeface of words and menus, which can help direct users’ attention towards certain parts of a webpage.
He said: "Clear signposting and clever use of typography can provide a visual indication of the content that sits behind a link or is within an area of a page."
People can be offered a much smoother journey to finding specific content if their eyes are automatically drawn to the desired areas of a site, added Mr Whitney.
Last month, Google unveiled a new tool called Site Performance, which offers businesses information regarding the speed of operations on their website.