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Targeting a specific group of consumers with relevant search terms is an important aspect of optimisation, an expert has said.
Writing for Search Engine Watch, Jeremy Bencken explained that link building involves keeping an “ultimate audience” in mind and tailoring content for these people.
Although only using a defined set of key phrases will limit overall results, it will also mean there are less “junk posts” containing irrelevant information.
“For example, bloggers writing for a landlord audience would tend to use phrases such as ‘my tenants’, ‘your tenants’, or ‘resident satisfaction’,” Mr Bencken pointed out.
One problem with this approach, he added, is that “precious little” new content will be posted daily, meaning link building should be teamed-up with other tactics such as searching Google News for relevant sites to place links.
Earlier this month, Search Engine Watch commentator Jennifer Van Iderstyne suggested that well-executed optimisation grabs the attention of readers along with containing relevant keywords.
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