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US retailers may be required to assess their online marketing, after it emerged ecommerce in the country has reached record levels.
The comScore findings for the fourth quarter (Q4) of 2010 showed online retail spending reached a record $43.4 billion (£26.96 billion) during the period, which is 11 per cent higher than the same timescale in 2009.
It may encourage companies in the UK to take out SEO services in order to capitalise on this trend.
The growth rate makes it five quarters in a row that there has been a positive year-on-year increase.
ComScore chairman Gian Fulgoni said: "The 2010 holiday season saw the first billion-dollar day on record and several more surpassing $900 million to help propel Q4 to record spending levels."
The organisation recently placed Google at the top of its search engine rankings in the US, with 66.6 per cent of queries being conducted on the provider's pages.
Oliver Ewbank
Working in new media for over 8 years, Oliver Ewbank has worked for a range of brands including eBay and SportBusiness.com on SEO, PPC and Social Media Management. He has won awards for his SEO work and been featured in a number of publications, including Virgin online.
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