Updated Keyword Tool Rolled Out by Google AdWords

by Mike Essex on 27th September 2010

Google AdWords has fully launched its updated Keyword Tool after successful beta testing.

The new application is a combination of the old Tool and the search-based Tool, with the service including easier keyword refinement and more flexible search options, allowing users to make queries by any combination of website, category and keyword to receive a single set of results.

It is also possible to select negative keywords, which are search terms companies do not want their AdWords commercials to be associated with, while there are a range of advanced options, including the ability to view mobile search statistics.

Jason Shafton, a member of the Inside AdWords team, told SEO services: "We hope you like the new streamlined version of the tool and we look forward to bringing you more features soon."

Last week, his AdWords colleague Jo Hainsworth advised that the use of negative keywords can help keep costs down by ensuring commercials are not appearing when irrelevant searches are made.