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by Andy Williams on 10th August 2010
Google has announced that its updated AdWords keyword tool is to come out of beta testing.
It is to replace the current keyword tool and its search-based version, both of which will be combined into the new application.
The current forms will be available until the end of August, at which point their addresses will redirect to their replacement.
Dan Friedman from the Inside AdWords team told users of SEO services that the new version of the keyword tool has several advantages over its predecessors.
These include easy keyword refinement, as well as more flexible and advanced search options.
“View statistics for mobile search and use data filters based on local searches, search and ad share and more,” Mr Friedman explained.
Earlier this month, it was announced that Google AdWords is to allow third-party trademarks to be used in advert texts from September 14th 2010 in the UK, Ireland and Canada, following successful trials in the US.