UK Online Video Viewing Triple Digit Growth, Says Survey

by Samantha Noble on 27th April 2010

Britons are viewing more videos online, according to the latest research.

Data from digital marketing intelligence company comScore revealed that 5.5 billion videos were watched on the web by UK users in February, with one of the most recognisable names leading the way.

YouTube helped search provider Google preserve its position at the top of the rankings, as its viewings increased by 17 per cent across all of its offerings, with its most recognisable platform accounting for 99.6 per cent of British popularity.

However, Facebook and Blinkx recorded growth in their viewing figures of more than 200 per cent, while BBC, ITV and Sky sites also achieved a triple-digit increases, primarily through "long-form content" such as on-demand TV shows.

UK businesses are seemingly using video as part of their online strategy along with SEO services.

For example, when the Royal Institution for Chartered Surveyors published its manifesto for the future of planning and property construction in this country, it posted a video, talking about a key factor in the document, sustainable infrastructure.