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by Oliver Ewbank on 19th November 2010
Britain is the world leader when it comes to ecommerce sales, a recent study has found.
Richard Keelty, product marketing manager for Google UK, explained the search engine recently commissioned Boston Consulting Group to look into the impact of the internet on the British economy.
As well as discovering the UK is the leading country in the world in terms of online sales, the study forecast the internet economy will grow at around ten per cent per year in the nation.
Mr Keelty added the research also examined what difference having an online presence makes to a business, coming up with "startling" results.
"In recent years, businesses that embraced the internet have seen four times the growth in sales than businesses that haven't," he remarked.
Websites are also having an increasingly large impact on high street purchases.
According to research from Forrester, 46 per cent of buys made in stores are influenced by internet research.